A smiling young woman with long dark hair and glasses standing indoors near a window with greenery outside.

Meet the Family Behind the Magic

Esmeralda Fuentes–Rosales

Owner & Operations

Esmeralda oversees the daily operations and client care at Hilda’s Magic Cleaning, making sure every client feels valued and every job runs smoothly. Inspired by her mother’s 26+ years in the industry and a deep love for business, she chose to continue her education in Business Administration at Oregon State University. Her dedication to both her studies and the company reflects her passion for growing the family business while keeping the magic alive in every clean.

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Hilda Rosales

Founder & Supervisor

Hilda is the heart and inspiration behind Hilda’s Magic Cleaning. With over 26 years of experience in professional cleaning, she built the foundation of the company through her dedication, skill, and love for creating spotless spaces. She is the reason the business exists today, and her seven children proudly followed in her footsteps to carry on her passion. As supervisor, she continues to guide the team, ensuring every job reflects the same high standards she’s upheld for decades.

Smiling young man with dark hair wearing a white shirt, standing near a window with a view of green trees outside.

Yahir Alejandro Cruz

Team Lead & Operations Support

Alejandro keeps everything running smoothly on the ground. From managing equipment and supplies to handling daily responsibilities and working alongside the crew, he makes sure every job is done with care and efficiency. His love for business has grown over the years, and he looks forward to continuing the growth of the family business. Known for his friendly nature, customers love working with him—and his favorite part is seeing their smiles when they walk into a sparkling clean home.